Brown Plus Receives 2025 Marketing Achievement Award for Integrated Branding Programs

Leading accounting and advisory firm, Brown Plus, is thrilled to announce that it has received the 2025 Marketing Achievement Award for ‘Integrated Branding Programs – Firm Revenue Below $40M’ from the Association for Accounting Marketing (AAM).

AAM presents the Marketing Achievement Awards (AAM-MAAs) at its annual Summit conference. This year, 16 awards were distributed to accounting firms across the country within various categories, including advertising, branding, business development, events, video and multimedia, website design and innovation.

Brown Plus was announced as the winner of the ‘Integrated Branding Programs – Firm Revenue Below $40M’ category at this year’s Summit on Tuesday, May 13, 2025, in Phoenix, Arizona.

“We are incredibly honored to receive this national recognition for our Firm’s rebrand,” said Ken Wolfe, CPA, CGMA, President and Managing Principal at Brown Plus. “From the beginning, our team members, clients and community partners have celebrated our updated brand, and it’s been exciting to see such a positive response. While their enthusiasm means the world to us, it’s especially affirming to know our rebrand stands out among accounting firm rebrands across the country. This award reinforces that our brand expresses who we are today and where we’re headed in a way that resonates with our clients, team and community.”

To be considered for this year’s Integrated Branding Programs AAM-MAA category, Brown Plus submitted information regarding its name change and branding refresh, which went into effect on January 1, 2024. Brown Plus’ submission included information regarding the Firm’s processes for:

• Partnering with consulting firms to conduct research; develop the Firm’s new name, tagline and brand story, based on research findings; and develop a new visual brand.
• Designing and launching an updated website, with goals around brand integration; industry-focused marketing; promotion of advisory services; providing a comprehensive resource center for clients and prospects; employer branding; and providing a centralized location for client resources.
• Navigating the complex legal requirements involved with a name change, as well as its process for updating all marketing collateral with the new name and branding.
• Reviewing analytics to assess the overall client and community response to the new name and branding.

AAM-MAA winners were selected by a panel of seasoned marketing professionals, including many from the Society of Marketing Professional Services (SMPS). Sixty-eight submissions were evaluated this year, based on their ability to achieve specific goals, strategic execution of projects and the generation of measurable outcomes. This rigorous evaluation process ensures that only the most effective and innovative efforts are honored, highlighting the crucial role of strategic marketing and growth programs in accounting firm success.

To see a full list of the 2025 AAM-MAA award winners, please visit https://accountingmarketing.org/association-for-accounting-marketing-announces-the-category-winners-of-the-2025-marketing-achievement-awards/.

ABOUT BROWN PLUS

Brown Plus is a leading accounting and advisory firm, providing attest, tax and advisory services to clients across the United States. Brown Plus is nationally ranked the 199th largest accounting firm, the #3 Best Accounting Firm to Work For in the mid-sized category and a Top Regional Firm in the Mid-Atlantic. Brown Plus is regionally ranked the #8 Best Company to Work For in Maryland, and the Firm was also named the #1 Best Place to Work in PA in the medium-sized company category for the fifth consecutive year in 2024. Learn more at www.brownplus.com.